The 2012-13 season sparked a new age of basketball and change for the Houston Rockets as they completely overhauled their roster with the likes of Omer Asik, Jeremy Lin and James Harden. The marketing campaign " A New Age" was born. As the 2012-13 Season came to a close, I was given the task of coming up with a video concept that demonstrated how the marketing campaign closely tied in with the team's web, broadcast, social media, in-arena and marketing efforts.
Sports Illustrated PromaxBDA 2013 Best Integrated Marketing Finalist