If I hear this song ONE MORE TIME.
In the off-season, in the middle of the whole Dwight Howard sweepstakes, the Entertainment Manager of the Houston Rockets, Natalie Alvarado, approached me on the idea of spoofing the internet video sensation "Blurred Lines" by Robin Thicke. Seeing the potential, I quickly began conceptualizing the project. Quickly recognizing the coincidental naming puns, I also thought it would be a shame not to do 2 versions just like the real video. Each version shot, filmed and edited within 1 day, "BlurRED Lines" FUNrated & REDrated versions, quickly made juicy topics of discussion on social media and popular blogging sites.
Year: 2013-14 Season
Distribution: Web