The 2014-15 Houston Rockets Season was filled with one goal in mind, the "Pursuit" of a NBA Championship. Coming out of the west with a regular season record of 56-26, the Houston Rockets solidified their 2nd seed positioning during the 2015 NBA Playoffs. After blitzing through the Dallas Mavericks and coming back from a 3-1 deficit against the Los Angeles Clippers, the Houston Rockets ultimately fell in the Western Conference Finals to the eventual NBA Champion Golden State Warriors.
As the 2015-16 Houston Rockets season begins, the same goal and marketing campaign remained....... the "Pursuit" of a NBA Championship. I've always believed that victory is fueled by defeat. There is not a better way to show the emotions a player goes through after getting so close to their intended goal than to relive those moments that led up to that point in the first place.
For the 2015-16 Houston Rockets marketing campaign, #Pursuit, we quickly take a media flashback of the ups and downs of the 2015 Playoffs as Dwight Howard, James Harden and co. explain in their own words the steps, focus, teamwork and determination its going to take to ultimately win the NBA Championship.
Year: 2015-16 Season
Distribution: Broadcast, Web, Social Media