• FEATURED WORK
  • SOCIAL MEDIA
  • COMMERCIALS
  • RADIO
  • RÉSUMÉ
  • ABOUT

Terránce Daniels . Production . Motion . Film

Video Creative in the Houston Area

  • FEATURED WORK
  • SOCIAL MEDIA
  • COMMERCIALS
  • RADIO
  • RÉSUMÉ
  • ABOUT
 

Experience


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Houston Rockets

Director of Digital Media Production

May 2021 – Present  |  Houston, TX

Conceptualizing marketing campaigns, commercial spots and maintaining the overall aesthetics of the Houston Rockets brand through broadcast, web, social media and in-arena channels.


Houston Rockets

Sr. Producer of Digital Media

July 2017 – May 2021  |  Houston, TX

Conceptualizing marketing campaigns, commercial spots and maintaining the overall aesthetics of the Houston Rockets brand through broadcast, web, social media and in-arena channels.


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Houston Rockets

Producer / Editor

January 2013 – July 2017  |  Houston, TX

Conceptualizing marketing campaigns, commercial spots and maintaining the overall aesthetics of the Houston Rockets brand through broadcast, web, social media and in-arena channels.


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Houston Rockets / Toyota Center

Sr. Video Production Coordinator

September 2007 – December 2012  |  Houston, TX

Planning, executing, and producing content for in-arena, broadcast, corporate, and marketing needs. Such content includes marketing campaigns, editing :30 & :60 second commercial spots, sponsored in-game features, player features and spotlights, scoreboard and fascia display animations, web features, logo loops, lower 3rds, replay wipes, corporate pitches, third party video needs, filming and interviewing players and personnel on location, and setting up different lighting arrangements (indoor, outdoor, green screen). Produce the in-arena show “Rockets T.V.” during live Rockets games. Responsibilities include getting content ready on game day to be used in-game, supervise and inform part-time staff of game day duties, coordinate videos to be played and direct cameras to specified locations in the arena during live play and timeouts.


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Imagine International

Art Director

September 2006 – September 2007  |  Houston, TX

In charge of all print collateral designs and materials as well as video/animation productions and side projects within the company. Such Duties include the creation of DVD case designs as well as the DVDs themselves; duplicating and printing DVD/CDs and DVD/CD designs; designing print collateral such as brochures, business cards, flyers, and box art; creating and filming company commercials, infomercials, and advertisements; Creating interactive DVDs and menus; Creating animations for distribution through DVDs and broadcast; handling side projects not associated with the company such as contracted out work.

 


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Makeover Houston

Art Director / T.V. Producer

June 2005 – September 2006  |  Houston, TX

In charge of the production, promotion, and delivery of the local Houston CBS television show “Makeover Houston”. Such duties included interviewing and filming all necessary footage and segments of the show; filming on location in various Houston and surrounding areas; in charge of setting up video, audio, and lighting equipment; preparing microphone and lapel mic frequencies as well as correct placement; developing a storyboard and script for all segments; digitizing footage as well as editing all segments; creating all sponsored 60 sec, 30 sec, and 15 sec commercial spots within the program; creating and designing print collateral such as DVD sleeves, jackets, and inserts as well as company brochures, flyers, and billboards; duplicating and printing DVDs and DVD designs.


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Education

The Art Institute of Houston

Multimedia & Web
2001 – 2004


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Honors & Awards

Golden Matrix Awards:

IDEA 2008 Best Interactive Feature
IDEA 2008 Best Overall Matrix / Fascia Display
IDEA 2008 Best Overall Video Display / Basketball
IDEA 2008 Best Overall Video Display
IDEA 2010 Best Show Open
IDEA 2011 Best Overall Matrix / Fascia Display
IDEA 2012 Best Interactive Feature
IDEA 2013 Best Overall Video Display / Basketball
IDEA 2013 Best Overall Video Display

Sports Illustrated PromaxBDA Awards:

Sports Illustrated PromaxBDA 2013 Sports Media Marketing Silver Winner / Best Spot
Sports Illustrated PromaxBDA 2013 Sports Media Marketing Silver Winner / Best Intro

American Advertising Federation Awards:

AAF 2015 Citation of Excellence / 2014-15 Houston Rockets #Pursuit Marketing Campaign
AAF 2015 Citation of Excellence / 2015 Houston Rockets NBA All-Star Post, Tag, Tweet, Repeat Campaign
AAF 2017 Gold ADDY / Best Business to Consumer Advertising Campaign "50th Anniversary"
AAF 2020 Silver ADDY / “One Mission” Campaign Launch Video
AAF 2020 Silver ADDY / “One Mission” Integrated Campaign
AAF 2022 Silver ADDY / “Light the Fuse” Campaign Anthem Music Video
AAF 2022 Silver ADDY / “Remix” Campaign
AAF 2023 Gold ADDY / Hardwood Classic Jersey Reveal
AAF 2023 Gold ADDY / Light the Fuse Brand Launch Video
AAF 2024 Silver ADDY / Hometown Heroes Jersey Reveal
AAF 2024 Silver ADDY / Hometown Heroes Uniform Release
AAF 2024 Gold ADDY / Hometown Heroes City Campaign

ADchievement Awards:

Best in Alternative Media 2016 / James Harden MVP Digital Book
Overall Award of Excellence 2015-16 / "#Pursuit" Marketing Campaign

National Basketball Association:

2017 Team NBA All-Star Voting 1st Place / "The Beard is Better" Campaign

AMA Crystal Awards:

2017 Social Media Campaign / Business to Consumer: In House / Houston Rockets The Beard is Better

Telly Awards:

2022 Bronze Winner: Music Video / Light the Fuse - Ft. Slim Thug, Bun B & Paul Wall
2024 Gold Winner: Hometown Heroes 23-24 Uniform Reveal

 

 

 

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